Areas of Expertise

Strategic Management & Planning
Sales & Marketing
Events & Hospitality Management
Professional Conference Organization
Customer Service & Retention
Business Development & Pitching
Human Resource Planning & Management
General Business Operations
Project Planning, Budgeting & Forecasting
Operations Management
Brand Strategy & Management

Rtn. Eric M. Mwanzia is a dynamic and accomplished business leader with over 24 years of experience in sales, marketing, strategic planning, and general management across both the corporate and agency landscapes. He began his career in Kenya’s hospitality sector, where he spent 13 years cultivating a deep understanding of customer experience and operational excellence.

In 2013, Eric embraced entrepreneurship and founded The Arts Group Ltd, a boutique integrated marketing and events agency. Since its inception, the firm has worked with diverse clients to deliver impactful brand communications and professional conference and event management solutions—anchored in a commitment to enhancing brand equity and delivering exceptional experiences.

In recognition of his leadership and industry expertise, Eric was elected Chairman of the Events Managers Association of Kenya in January 2025.

A passionate advocate for entrepreneurship, Eric views it as a key driver of employment and economic growth across Africa. He is committed to nurturing the next generation of entrepreneurs and believes in the power of shared knowledge and mentorship, guided by the belief that “a candle loses nothing by lighting another.”

Eric is also an active member of Rotary International, serving at the Rotary Club of Nairobi Upper Hill, where he continues to champion community service and leadership.